Marketing in the Tourism Industry (RLE Tourism) : The Promotion of Destination Regions
Brian Goodall, Gregory Ashworth
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
Tahun:
2012
Penerbit:
Taylor & Francis Group
Bahasa:
english
Halaman:
265
ISBN 10:
1135083398
ISBN 13:
9781135083397
Nama siri:
Routledge Library Editions: Tourism Ser.
Fail:
PDF, 3.70 MB
IPFS:
,
english, 2012
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