Introduction to Sport Marketing
Aaron Smith, Bob Stewart
Aimed at students with little or no prior knowledge of marketing, this is an engaging introduction to key concepts and best practice in sport marketing. It outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, to planning and implementation. Now in a fully revised and updated new edition, the book has expanded coverage of new media and social marketing, services and relationship marketing, and issues such as social responsibility and sustainability. Including more international cases and examples, every chapter offers useful features to help the reader to engage with fundamental principles and applied practice.
Kategori:
Tahun:
2015
Edisi:
2
Penerbit:
Routledge
Bahasa:
english
Halaman:
337
ISBN 10:
1317691458
ISBN 13:
9781317691457
Nama siri:
Sport Management Series
Fail:
PDF, 2.39 MB
IPFS:
,
english, 2015
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