Sumbangan 15 hb September 2024 – 1 hb Oktober 2024 Mengenai pengumpulan sumbangan

The Nature of Marketing: Marketing to the Swarm as well as...

The Nature of Marketing: Marketing to the Swarm as well as the Herd

Chuck Brymer
Sukakah anda buku ini?
Bagaimana kualiti fail ini?
Muat turun buku untuk menilai kualitinya
Bagaimana kualiti fail yang dimuat turun?
We live in a digital world where a small number of people – sometimes even one person – can quickly become the voice of one hundred, one thousand, or one million and more. This is having a profound influence on marketing and the need that brands have to tap into and build social communities.The Nature of Marketing is a unique perspective on how digitally linked populations behave as a single organism, similar to a swarm of fish.  These human swarms are fueled by the connectivity and speed of the social networking generation, and are replacing the rules of marketing with principles that are fundamentally different from anything before.This book helps put trends like social networks and Web 2.0 in a larger and more timeless context.  As brand communications move from monologue to dialogue, a new marketing plan is needed to engage the community and start a conversation with people who can help expand upon the brand message and experience.Chuck Brymer lays out a well-documented case that traditional marketing and branding are as important as ever. However, the doctrine of herd marketing – one-way mass communications – must be adjacent to the new realities of swarm marketing – the power of people communicating with each other in unprecedented speed and numbers.We now have the potential to dramatically grow the value and influence of brands using an approach that is as fresh as Web 2.0, but as enduring as human nature. The Nature of Marketing is your guide to the next great revolution in how we reach our customers to gain their loyalty and advocacy.Watch Chuck Brymer speak at ANA: http://www.youtube.com/watch?v=6zYz9apIyfM
Tahun:
2008
Penerbit:
Palgrave Macmillan
Bahasa:
english
Halaman:
220
ISBN 10:
0230203361
ISBN 13:
9780230203365
Fail:
PDF, 2.13 MB
IPFS:
CID , CID Blake2b
english, 2008
Muat turun buku ini tidak tersedia lagi kerana aduan pemegang hak cipta

Beware of he who would deny you access to information, for in his heart he dreams himself your master

Pravin Lal

Istilah utama